Dr. Elena de las Heras is an accounting and finance professional with 12+ years of international combined experience in the academic and the private industry. She began her career in the Big4 audit firm Deloitte. After that initial experience, she moved to academia and worked for 10 years in the universities of Lancanter (UK), Porto (Portugal), Zurich (Switzerland) & Madrid (Spain). Her experience as a lecturer and researcher is focused on financial analysis, reporting, accounting compliance, earnings management, international accounting harmonization and enforcement mechanisms. In 2017, she moved to Zug and returned to the private sector in the B2B division of Kuoni Group which was posterior taken over by Hotelbeds Group. Her current responsibilities include preparing financial analysis reports for the management and ensuring compliance with the accounting standards, internal controls and external audits.