Website and SEO Essentials: Strategies for Building and Maintaining a Digital Presence
Having a great looking website doesn’t guarantee that a business will enjoy marketing success. In this module, you will learn the essentials to begin building your own website, or at least be able to communicate effectively with a web designer to build a site that accomplishes your business goals.
You will also learn the basics of Search Engine Optimisation (SEO) and Google Analytics by covering topics such as what search rankings are and how they work, local SEO vs. non-local SEO, how to optimise your website pages for search engines like Google and Bing among other things.
Duration: 3 hours