Having a website doesn’t guarantee that a business will enjoy marketing success. It is important that you create quality content. You have to provide value to your readers if you expect to convert them into brand supporters and customers. In this module you will learn the art of communicating with your customers and target audience by delivering information that makes them build an emotional connection with your products or services.
In this module you will also learn the basics of Search Engine Optimisation (SEO) and Google Analytics.